About Us

Our brand was conceived at a time of major change in the world.  Such change forces us to look at life in different ways, and affords us the opportunity for reinvention and transformation.  This sits at the core of what we do.  We recognize that life is about constant motion and evolution, and ideally, such circumstances should bring out the best in every single one of us.  But more often than not, transformation that is subtle below the surface, can elicit tremendous change above it.  While we flow through the river of life, we strive to make the journey richer, more harmonious, and ultimately more joyful.  The practice of exercise, yoga, and being active in general is closely tied to this, as it maximizes our health, mood, vitality, and in so doing it elevates everything else that we partake in life.  Looking your best in your daily practice and activities is also an integral part of this, as it is a part of that virtuous upward spiral.  Our proposition is about subtle changes, elegant differences, and ultimately, a powerful statement.  In the studio, and in the street...